Deals Direct

Prospectus Design

Prospectus design for Australian company Deals Direct. Sydney design agency, Percept, developed the strategy, concept, design and layout for this information memorandum style corporate document.

Case Study

Prospectus Design & IM Document by Design Agency, Percept

Percept is a design agency in Sydney. As well as branding, corporate document layout and prospectus design are strengths of design agency, Percept. We worked with Deals Direct in this case on their information memorandum to effectively communicate key information to potential investment partners.

Design agency, Percept, built on the existing Deals Direct brand image and colour palette but approached the prospectus design with the idea of providing the reader with an engaging experience.

Special features such as a belly band that wraps the finished document and spot UV varnish on the cover, position this piece of print collateral to be more interesting than the average. It also invites the reader to interact and pay special attention to subtle design and content features, all with a corporate design aesthetic.

Deals Direct and Beam Corp worked closely on the information for the content of the document and design agency, Percept, was responsible for the creative strategy for the prospectus design.

Percept is a design agency in Sydney. We are thinking designers who put a lot of planning into our work. The content of the information memorandum is broken into sections where we have developed a visual theme that was based their corporate colours and a dry sense of humour that stemmed from the Deals Direct brand values.

The style of the graphs and text layout is designed to quickly communicate all the key information in a clear way that is easy to read in bite sized pieces.

Design agency, Percept, were also conscious to find a balance between making the experience enjoyable and ensuring the content remained credible on a level that a corporate style document such as a prospectus design requires.

The feedback about the prospectus design and layout from the client has been extremely positive and the IM document has helped Deals Direct achieve their desired results.

Percept is a design agency based in Sydney and have proven expertise in branding as well as corporate document layout and prospectus design. Please feel free to contact us if you have a similar project you’d like to discuss with a design agency.