Prospectus design for Australian company Deals Direct. Sydney's Percept developed the strategy, concept, design and layout for this information memorandum style corporate document.
Corporate document layout and prospectus design are strengths of Sydney design studio Percept. We worked with Deals Direct in this case on their information memorandum to effectively communicate key information to potential investment partners.
We built on the existing Deals Direct brand image and colour palette but approached the prospectus design with the idea of providing the reader with an engaging experience.
Special features such as a belly band that wraps the finished document and spot UV varnish on the cover, position this piece of print collateral to be more interesting than the average. It also invites the reader to interact and pay special attention to subtle design and content features, all with a corporate design aesthetic.
The content of the information memorandum is broken into sections where we have developed a visual theme that was based their corporate colours and a dry sense of humour that stemmed from the Deals Direct brand values.
The style of the graphs and text layout is designed to quickly communicate all the key information in a clear way that is easy to read in bite sized pieces.
We were also conscious to find a balance between making the experience enjoyable and ensuring the content remained credible on a level that a corporate style document such as a prospectus design requires.
The feedback about the prospectus design and layout from the client has been extremely positive and the IM document has helped Deals Direct achieve their desired results.