Marketing Activations

Marketing activations design for Unilever Food Service Australia by Percept, creative agencies Sydney.

Case Study

Marketing Activations by Percept Creative Agencies Sydney

Percept, creative agencies Sydney, were asked to develop marketing activations which would help place Unilever products more prominently in the aged care sector.

Like all good creative agencies Sydney, Percept, performed research for the marketing activations design and found that many of the elderly suffer from malnutrition. This is due to lack of appetite, inability to chew the food and lack of interest. Having partnered with Unilever for the creative strategy of their marketing activations in different projects for many years, it was the job of Percept, creative agencies Sydney, to help them inspire aged care facilities and their cooks.

The objective was to inject some new life and interest into their dishes with the use of Unilever products to combat malnutrition by making meal times a celebration of food.

Percept creative agencies Sydney, worked with the Unilever Food Solutions team on the creative strategy for these marketing activations which combined into a kit directly distributed to the cooks and chefs in aged care facilities.

The kit aims to help them reinvigorate their menus for their own sanity as well as for the more cultured taste buds of their newer generation of guests.

The main aim of the marketing activations design is to provide them with a toolkit which will help them improve meal times on many levels. It will also encourage more Unilever products to be used in the kitchen as a result.

Selected from among creative agencies Sydney, Percept, say the purpose of this marketing activations project was to provide cooks and chefs at aged care facilities a kit full of practical applications to improve the food experience for their guests.

A wide variety of topics are covered such as fighting malnutrition, themed menu nights, meal time games and how to save costs by achieving more yield from less product.

Ultimately the design of the marketing activations provides the professional cook with a very useful toolkit that they will actually utilise. The creative strategy at the core of the marketing activations was devised by Percept creative agencies Sydney The idea is that if they put these tips to use, Unilever should sell more product to the foodservice sector. This comes about as a result because most of the suggested products are Unilever brands.

Marketing communications, creative strategy and branding company, Percept creative agencies Sydney, helped make this activation a huge success by putting together some enticingly designed marketing communications. This included a recipe and product brochure, themed menus, table talkers, posters and interactive recipe cards, tea conversation cards as well as supporting online marketing communications. All of which would be used within these aged care facilities by either the cooks or the elderly themselves.

If you have a marketing activations project for Percept, creative agencies Sydney, it would be great to hear from you. Contact us now to begin the discussion.