Marketing activation design for Unilever Food Service Australia by Percept, creative agencies Sydney.

Case Study

Percept, creative agencies Sydney, were asked to develop a marketing activation design which would help place Unilever products more prominently in the aged care sector.

Like all good creative agencies Sydney, Percept, performed research for the marketing activation design and found that many of the elderly suffer from malnutrition. This is due to lack of appetite, inability to chew the food and lack of interest. Having partnered with Unilever for the strategic design of their marketing activation design projects for many years, it was the job of Percept, creative agencies Sydney, to help them inspire aged care facilities and their cooks.

The objective was to inject some new life and interest into their dishes with the use of Unilever products to combat malnutrition by making meal times a celebration of food.

Percept creative agencies Sydney, worked with the Unilever Food Solutions team on the strategy for this marketing activation design which was a kit directly distributed to the cooks and chefs in aged care facilities.

The kit aims to help them reinvigorate their menus for their own sanity as well as for the more cultured taste buds of their newer generation of guests.

The main aim of this marketing activation design is to provide them with a toolkit which will help them improve meal times on many levels. It will also encourage more Unilever products to be used in the kitchen as a result.

Percept creative agencies Sydney, say the purpose of this marketing activation design project was to provide cooks and chefs at aged care facilities a kit full of practical applications to improve the food experience for their guests.

A wide variety of topics are covered such as fighting malnutrition, themed menu nights, meal time games and how to save costs by achieving more yield from less product.

Ultimately this marketing activation design provides the professional cook with a very useful toolkit that they will actually utilise. The creative strategy at the core of the marketing activation devised by Percept creative agencies Sydney, is that if they put these tips to use, Unilever should sell more product to the foodservice sector. This comes about as a result because most of the suggested products are Unilever brands.

Marketing communications and strategic graphic design company, Percept creative agencies Sydney, helped make this activation a huge success by putting together some enticingly designed marketing collateral. This included a recipe and product brochure, themed menus, table talkers, posters and interactive recipe cards, tea conversation cards as well as supporting online marketing collateral. All of which would be used within these facilities by either the cooks or the elderly themselves.

If you have a marketing activation design project for Percept, creative agencies Sydney, it would be great to hear from you.

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PERCEPT – Creative Agencies Sydney

Marketing Activation Design

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Call + 61 2 9544 3200

Email info@percept.com.au

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