Bringing out the individuality of the produce with a brand refresh and new packaging design for Garden Fresh.
Spiroski Foods has been trading to consumers since 1991, and part of its ongoing success is its forward-thinking approach of sourcing new product opportunities.
Following the successful packaging design for their mutli-pack snack range, Wice Crackers, Percept were approached again to help with their Garden Fresh olive range. The aim of of the project was to create new packaging design that would improve the connection with consumers looking for gourmet products in small independent stores.
Logo refinement naturally became part of the process, giving the new brand sophistication and uniformity which is more appropriate for today’s savvy consumer. As part of the project, Percept also conducted a photoshoot to capture the vivid colours, shapes and sizes of each olive type within the range.
Paired with strong colour blocking that emphasise the source of each varietal, the appetising photography visually connects on shelf when placed side-by-side for strong shelf presence and ease of distinction between the different varieties.