A bright and playful solution for Reno Art's brand refresh and the graphic design of their new product ranges.

Case Study

The Challenge

Reno Art is one of the leading importers and distributors of high quality art and craft materials at competitive prices in Australia and New Zealand. They engaged Percept for help with a brand refresh for the launch of a new stationery arm, starting with the graphic design to feature on a new range of stationery products.

The objective was to create a universal design to be used across 5 different sizes with appeal and stand-out in a crowded retail environment.

The Solution

The introduction of these products sparks a new way to view the brand. Percept utilised deconstructed shapes from the new logo design, breaking it down and building it back up to create a confident and playful graphic solution.

Taking colour cues from the previous branding for inspiration, the new product cover designs utilise warm verses cool colours for dynamic shelf-shout that easily sets the Reno brand apart from their competitors in a competitive marketplace.

Key details such as page count are emphasised with simple, yet strong circular holding devices that fit neatly into the graphic backdrop, ensuring they are easily seen and understood at a glance.

The new range of stationery products are visually dynamic and engaging, maintaining a universal look and feel that works perfectly across different sizes, connecting with the consumer market in an appealing way.