Brand Strategy by Brand Designers, Percept
Discovery
ETS partnered with brand designers, Percept, for brand strategy and identity design. ETS were united in their commitment to better articulating the unique services they offer.
By collaborating with Percept’s brand designers, the transformative journey focused on refining ETS’s brand strategy had begun. This immersive exploration delved deep into ETS’s aspirations, setting the stage for a pivotal discovery workshop.
Early in the brand strategy process, attention was shifted to the necessity of revitalising ETS’s brand positioning and identity design. Percept delved into ETS’s history, tackling identity challenges head-on while charting a brand strategy that paved the path toward a revolutionary brand transformation.
The scope of this comprehensive project encompassed a complete rebranding, including brand positioning, and identity design. This substantial undertaking was complemented by a full rollout plan for the rebranding, assuring the seamless integration of ETS’s new identity design into all their existing collateral and upcoming endeavours.
The brand strategy for the evolution of ETS, is a tale that unfolds through the values of Human, Help, Understanding, Modest, Accountable, and Nurture. This narrative is characterised by growth, adaptability, and an unwavering commitment to a people-centric philosophy. The brand strategy ensured that ETS extends its influence within its specialised service domain, a journey marked by an unwavering dedication to people.
Embracing the brand strategy centring around a steadfast allegiance to its core values of Human and Help, ETS signifies a transformative transition toward a rejuvenated identity founded on effective communication and genuine empathy. At the heart of ETS’s narrative lies an enduring commitment to prioritising a people-first ethos, rooted in Understanding and Modest values. The foundation of this philosophy values both the contributions of the partner network’s team as well as the needs of the clients, infusing the company with a spirit of collaboration that transcends conventional business dealings.
Brand designers, Percept, built a brand strategy around ETS’s story, which is a testament to growth, resilience, and the profound impact achieved by placing individuals at the heart of each pivotal moment in the business’ operations. Brand strategy is not just about refreshing the image of a business for expansion, but about tapping into the true essence of the organisation. For the brand designers of Percept, it was clear that the brand strategy for ETS should focus on their strengths of nurturing relationships and fostering humanity.
Positioning
Brand designers, Percept, crafted the core brand house;
Brand Mission — To serve and support all Australian communities.
Brand Offering — ETS deliver holistic trade and emergency make-safe services 24 hours a day, seven days a week.
We forever pride ourselves on providing the most efficient repairs and quality maintenance with our expert trades people. With specialised reporting, advanced IT integration and streamlined processes,
we help our partners deliver projects on time, with exceeded expectations.
Brand Story — We embrace innovation and drive leadership to help all communities.
Since 2015, we have delivered better environments for Australians. Whether it be a family, business, town or city, we value the power of people and the soul of community. It’s this mindset that drives us to respond to each and every corner of our nation.
As we continue our journey, we wholeheartedly commit to going beyond traditional service and making a true impact for all people, in all communities.
Brand Proposition — Driving innovation and leadership to help the people of Australia.
Brand Tagline — Empowering People.
The brand identity serves as a visual embodiment of ETS’s core values uniting to create a cohesive brand identity. This brandmark encapsulates the essence of the company’s ethos. The amalgamation of our four fundamental values, forming a complete whole, reflecting the commitment to a shared purpose.
The direction of the brand identity’s shape mirrors the constant drive for progress. It is a dynamic and forward-leaning brand identity, capturing the essence of the company’s mission
The vibrant red chosen for this brand identity resonates with the urgency that defines emergency services. It serves as a powerful visual trigger, instantly conveying the essence of quick response times and immediate action.
The typography reinforces the greater brand identity. Brand designers, Percept, combining Serif and Sans Serif fonts seamlessly to create a harmonious contrast, marrying innovation and empathy.
Percept created a brand identity that is a succinct blend of values, design, colour, and typography. Every element of the brand identity is carefully curated to reflect the client’s mission, values, and dedication to empowering individuals through swift and reliable business solutions.
