Peoplebank came to corporate branding specialists, Percept, looking to take a fresh approach to their company’s brand strategy and branding design work.

The brand strategy started with a concept for a strategically targeted company brochure design. As a specialist recruitment company, the aim of the brand strategy was to show potential customers that Peoplebank are the experts at connecting people.

The design of the brochure that corporate branding experts, Percept, came up with saw an exciting new graphic approach, with a dynamic, illustrative version of the icon from their existing corporate branding.

The multiple lines overlapping represent people coming together and connecting. This treatment saw the corporate branding come to life and created the new look and feel which freshened up the company’s corporate branding in the corporate marketplace.

The brand strategy was to lead with a brochure that is clean, corporate and innovative. The corporate branding now features a colour palette that is fresh and modern and the layout ensures clear communication of Peoplebank’s core messages.

The illustrated logo is continued throughout the company’s main marketing communications, tying everything together as a set.

The new brand strategy and corporate branding design sets the tone for all marketing communications collateral to come, including corporate stationery, printed promotional material and website design for both Asia and Australia.