Brand Identity for a Fintech Company by Design Agency, Percept
Brand Workshop
Pebl is a trusted, family-owned fintech business with a bold vision for disrupting the mobile payment landscape. They partnered with design agency, Percept, to create a brand identity that would redefine its position in the industry in order to win marketshare.
Through an immersive brand workshop, the company’s goals were explored, the industry trends were assessed, and opportunities to better serve businesses of all sizes were uncovered.
The brand workshop session helped discover, then clarify Pebl’s purpose: to offer seamless and secure payment solutions that empower business owners to focus on growth and customer satisfaction. This set a clear and ambitious roadmap for Pebl’s next chapter as a forward-thinking industry leader.
Brand Strategy
Design agency, Percept, developed a brand strategy for this brand identity project. The idea was to position Pebl as a liberating and empowering brand in the mobile payment space. By leveraging its hybrid archetype — the Hero and the Explorer — Pebl’s dual role as a champion for business owners and a visionary force breaking boundaries in payment technology was highlighted.
The foundation of the brand identity centred around the brand strategy that was developed, honing in on Pebl’s key values of openness, trust, functionality, and personal connection. These values guided the creation of a brand story and brand positioning that communicates Pebl’s commitment to transparency, innovation, and ease of use.
The resulting brand strategy and brand positioning became the framework for the brand identity that would eventuate. Everything establishes Pebl as the go-to partner for businesses looking for straightforward, reliable, and cutting-edge payment solutions that can grow as they grow.
Brand Positioning
Percept is a design agency that believes brand positioning is crucial to a successful brand identity.
Brand Positioning — To empower businesses with seamless and secure payments, where simplicity meets innovation, as we help owners focus on growth with trust and confidence.
Brand Stance — We stand to replace traditional payment systems with a transparent, user-friendly platform that ensures smooth, secure transactions, while supporting our customers every step of the way.
Brand Vision — To make waves by setting a new global standard in mobile payment acceptance.
Brand Mission — Empowering businesses by combining innovation and simplicity, redefining mobile payment acceptance.
Brand Values —
Open – Breaking down barriers with accessible and intuitive solutions.
Trust – Protecting data with robust, secure systems.
Functional – Creating user-friendly, streamlined payment processes.
Personal – Fostering meaningful connections and customer satisfaction.
Brand Identity
The brand identity that design agency, Percept, created for this fintech client, encapsulates its core purpose of simplicity, trust, and innovation. The brand identity is inspired by the ripple effect a pebble causes in water, symbolising the transformative impact it can have on businesses, creating waves of change and growth in the payment space.
The colour palette for the brand identity blends a sophisticated indigo with a vivid violet gradient, representing trust and forward-thinking innovation, complemented by warm neutrals for a welcoming and accessible feel. The design agency, Percept, developed a typography style that is modern, clean, and highly legible, reinforcing their commitment to transparency and professional clarity all the way through the brand identity.
As any leading design agency would profess, photography is a very important factor in a successful brand identity. In this case, Percept created a style that showcases real-world business moments, capturing the energy and authenticity of Pebl’s customers and the simplicity of its solutions. This visual language, paired with thoughtful elements were inspired by the logo design.
Percept is a design agency that preaches holistic branding. In this instance, Percept ensured that every expression of the brand identity conveys the core message, which was to simplify and empower payment systems for businesses everywhere.
