Discovery

In search of website design Sydney, Percept was engaged by fellow creative agency, Foxton, to partner up for the Chesapeake website design.

Built on service and reliability, Chesapeake had become known for the ability to solve complex supply challenges many would 
walk away from. Over time, the business had expanded into something far more 
than a supplier, operating as a strategic partner across logistics, inventory, custom finishes, and specialty wood solutions.

The disconnect was perception. Existing digital touchpoints undersold the scale 
of the operation, the premium nature of 
the offering, and the confidence customers already associated with the business.

The brief wasn’t simply for a website design. It was an opportunity to create a digital experience that could carry the weight of the new brand positioning — bringing clarity, consistency, and momentum to a brand entering its next phase of growth.

Strategy

The approach for this website design focused on translating the new brand positioning and brand identity design into a functional and scalable digital experience.

From a UX perspective, the structure needed to simplify a large and technically detailed offering into clear, intuitive pathways for different audiences. Information architecture, navigation, and content hierarchy were carefully considered to improve usability, reduce complexity, and reinforce Chesapeake’s premium brand positioning.

The UI system unifies the platform through a considered design language – combining typography, layout, imagery, and interaction patterns to deliver an experience that feels confident, capable, and easy to navigate.

Brand Positioning

The website design becomes an active expression of the brand identity, communicating operational scale without losing warmth. Industrial expertise without friction. Premium brand positioning without pretence.

It positions Chesapeake as a modern specialty wood solutions partner built around reliability, operational capability, and long-term relationships.

Rather than focusing solely on products, the digital experience highlights the broader value Chesapeake delivers — combining inventory scale, service expertise, logistics support, and tailored solutions into a more customer-centric narrative.

Every interaction is designed to reinforce confidence. Clear messaging, streamlined journeys, and purposeful content help customers quickly understand both the scale of the operation and the quality behind it.

Website Design

The website design brings structure and refinement to a highly detailed and operationally complex business.

Website design layouts are clean and deliberate, allowing technical information and product content to remain accessible without feeling overwhelming. Typography and spacing create rhythm and clarity, while responsive interactions add a sense of precision and momentum throughout the digital experience.

The UI balances industrial credibility with a more premium digital expression. Imagery focuses on materials, process, and real-world application, grounding the experience in craftsmanship and operational expertise.

The website design is built on a fully responsive WordPress CMS, the platform gives the Chesapeake team flexibility to manage and scale content of their website as the business evolves. Comprehensive testing and deployment ensured the experience performs consistently across different devices and user environments.

The result is a website design that feels aligned, capable, and built for where Chesapeake is heading next.

What started with a search for website design Sydney, resulted in a creative agency partnership between Percept Brand Design and Foxton Creative that helped Chesapeake build a new website that will grow with their business as it advances in the years to come.