The Challenge

Australian branding agency, Percept, were awarded this retail design project for beauty product stores in China.

Aulida Cosmetics is ranked number five in China for their Forlisa skincare ranges. Made in Australia and exported to China, the products use natural Australian ingredients in their Adult, Baby and Mothercare ranges.

Australian branding agency, Percept, were engaged to reposition their branding, create new packaging design for their products and the communication design as part of the retail design project for their brand’s stores.

The retail design task was to develop a new store design in China which would be used for all their outlets throughout the Chinese market.

The Solution

The retail design needed to highlight the retail branding and focus on the packaging design by featuring the skincare products in a cleanly laid-out in-store environment.

Forlisa is luxurious and trustworthy, with premium skincare and beauty products made from safe and natural ingredients. Ther Australian branding agency, Percept, tried to encapsulate this feeling into a practical aesthetic. We created a retail store design for China that was an embodiment of the Australian branding in order to appeal to the market.

Percept is a branding agency in Australia that enjoys retail design. We used warm timbers and mood lighting to enhance the natural feel, because natural ingredients are at the core of their brand positioning.

Custom built, tree-like, shelving systems play a central role in the fit-out of the retail design for the stores. This creates a bespoke focal point for hero products to be displayed.

Careful thought was given to the flow of the retail design in these stores, considering the practicalities of the customer journey. However, in all instances, the retail store design provides a gallery environment with a boutique feel that allows the products to be on display.

The result is a clean and sophisticated spacial design. It allows discerning consumers to browse the offerings and consider purchasing the beauty products that appeal to them.

If you have a retail design assignment for China or anywhere in Asia, Australian branding agency, Percept, would be keen to help you with your retail design project. Simply contact us now to begin the conversation.