Whether you’re part of a start-up or multi-national company, Percept is a brand agency Sydney that believes a good brand style guide design is of great importance to the successful application of your brand identity no matter what the size or shape the organisation is.

Branding doesn’t start and finish with a logo design. Instead, it is a system of colours, shapes, sizes, fonts and styles that can cover visual elements, pieces of collateral, language, tone of voice and instructions for photography. Basically, you’ll need to work with a brand agency such as Percept, on a set of rules to adhere to for your branding to always appear ‘on-brand’. This is especially the case for a product-based business, where the packaging design style guide can make or break the successful roll-out of a large product range.

Depending on the unique needs and size of each company, brand agency, Percept, develops corporate brand guidelines or a brand manual that range from a single sheet to hundreds of pages. They cover the specific formulas that will help you, your in-house designers any third party supplier or even the design agency that created it in the first place, create brand collateral that is in-line with the overall intentions of your company branding.

These brand guidelines act as document of instructions. The simplicity or complexity will be tailored to the requirements of your business and it can be a flexible brand guidelines document that is built upon and added to as your branding develops over many years.

Percept believes the aim is always to have a brand style guide design that is easy to understand and interpret. This way, all elements that represent you are ‘on-brand’ and are consistently applied because the user gets an in-depth understanding right from the start.

Shown here are some examples, featuring brand manuals and brand guidelines for a wide range of brand identity programs that brand agency, Percept, has created to help brand custodians manage their image effectively.

The Percept brand agency is happy to discuss what is best for your unique situation. The idea is to have a tool-kit that makes brand management easier, controlling the branding of your company in all applications.

Contact us today to find out more about Percept – Brand Agency Sydney.