Equestrian Australia logo design, identity program and brand styleguide.

Case Study

Equestrian Australia are the official equestrian sports governing body in Australia.

Percept were chosen to design their new logo and branding then create a styleguide for its consistent use across varying applications.

The new identity features an umbrella logo for Equestrian Australia. Under this sits the various state branch logos such as NSW, VIC and QLD as well as logos designed for specific equestrian sporting events and the Australian Equestrian Team itself.

The branding was then rolled out across other projects such as stationery, website, banners, pins and uniforms to help give the organisation a professional feel.

The styleguide was then developed to ensure anyone that uses the identity, knows how to apply in properly.