Percept were selected from leading Sydney branding agencies for the Equestrian Australia branding, brand identity and styleguide.
Equestrian Australia is the official equestrian sports governing body in Australia. After researching branding agencies, Percept were chosen to develop their new logo design, brand identity and styleguide for consistent use across varying applications at many different levels of the organisation.
The new brand identity features a master-brand logo for Equestrian Australia. Under this sits the various state branch logos such as NSW, VIC and QLD as well as logo design for specific equestrian sporting events and the Australian Equestrian Team itself.
The brand identity was then rolled out by Percept across other projects such as corporate stationery, website design, event banners, membership pins and uniforms to help give the sporting organisation a professional feel.
The brand identity and styleguide was then fully fleshed out and developed. This ensures anyone that uses the new brand identity system, knows how to apply it properly with detailed instructions on each element. This is the case for branding agencies like Percept, or design studios within the organisation itself or from a third party supplier.