The Challenge

Grays eCommerce Group is one of Australia’s largest eCommerce groups with ownership of brands such as graysonline, graysmining, graysassets and grayswine. They approached Sydney brand agency, Percept, seeking brand creation for their latest venture – the refurbishment of second-hand electronic goods.

Brand agency, Percept, were given the brand creation brief to develop brand naming and identity design that speaks to their B2B target market as well as consumers who would be looking for a good deal on electronics, including whitegoods, computers, TVs and sound systems.

The Solution

Brand agency, Percept, came up with CleverGoods, a quirky and memorable name that defines the essence of the brand, as the smarter way to buy goods. It ensures the brand stands out from the crowd and clearly positions it as an established company, one that prides itself on a great reputation for high quality products and customer satisfaction.

The logo design and tagline were developed to visually capture these brand values with the smile icon doubling up as an electrical plug. It’s all about CleverGoods making customers happy.

A ‘clever’ tone-of-voice was also developed by brand agency, Percept, as the ideal language for the brand, which is packed full of personality. This brand creation project was then rolled out to a multitude of communication design material including a corporate presentation, brochure, warranty card, staff uniforms, stickers and internal signage.

If you have a brand creation project and need to bring your branding to life, Percept is a brand agency with the expertise to help.