The Challenge

Oscillot is a revolutionary cat containment system which uses a series of rolling paddles mounted on fence-lines to counteract the kitty instinct to jump and climb. They were looking for Australian design agencies, and hired Percept, to help with their marketing communication design.

Realising their current marketing communication was inconsistent and confusing, Oscillot engaged Percept, from among the leading Australian design agencies, to redefine their brand strategy and marketing communication.

As part of the brand strategy, it was important that the new look and feel of the marketing communication design, not only demonstrated how Oscillot works, but also positioned it as a premium product, that is unique in the fact that it is the only one of its kind in the world.

The Solution

Percept – Design Agencies, is a brand strategy specialist.

Knowing that cats are infamous for their characterful and humorous expressions – our brand designers thought, what better way to capture the essence of Oscillot than making them the face of the marketing communication?

Engaging and playful, the constant lead-in, “I can’t get over the fence!”, creates a snapshot of what the product does while adding a fun and quirky touch that works perfectly with the careful selection of photography that features the cats’ expressions as the hero element.

The humorous spin, combined with friendly typography and organic shapes is personable and memorable. It makes for marketing communication that immediately captures the attention of the target audience and makes an emotive connection.

As part of the brand strategy project for design agencies, Percept, rolled out the new direction of the marketing communications across environmental signage, promotional posters and a brochure design. A suite of quirky icons were also developed to visually support the content.

The new brand strategy and look, elevates the perception of the brand’s marketing communication, giving it a unique voice that speaks to customers looking for an innovative, safe and effective cat containment solution. This is an outcome that validates choosing Percept from the list of top design agencies.