Brand identity and the graphic design of printed marketing collateral for an Australian small business.

Case Study

The Challenge

1800 Find Us is a sales based small business focused on providing phonewords for businesses across Australia. They approached Percept with the task of creating a new brand identity and the graphic design for printed marketing collateral, which would encourage customers to make a direct enquiry by calling their number.

The Solution

Percept created a simple and bold brand identity with a strong feel. It uses a magnifying glass as a visual identifier that also represents the business name and product offering.

The navy colour portrays the business as an established and trustworthy Australian brand.

As part of the brand identity project, Percept were also asked to develop the graphic design style for their printed marketing collateral, which included items such as sales and trade brochures. Percept also established a tone of voice for the copywriting and a custom style of simple and bold infographics as part of the overall graphic design solution to flesh out the brand, giving it a unique and ownable feel.

As a follow-up to the initial launch of the mother-brand, and with a far more focused target audience, Percept developed a creative campaign for 1300 The Vet.