Logo design for Melbourne company Acrom by Percept Brand Design, the corporate identity specialists.

Case Study

Percept were selected by this Melbourne company as corporate identity specialists for logo design and a corporate stationery package.

Percept developed an abstract logo design representing forward movement, direction and progression.

The logo design for this company uses a layering of abstract shapes to create icon of an upwards pointing arrow and has been crafted so that it can also be seen as an uppercase A.

Acrom is a nationally accredited provider of work health and safety in Melbourne who specialise in first aid courses and CPR training, working at heights training, fire warden training and fire extinguisher training delivered by experienced professionals.

With clients across a diverse range of industries, including mining, construction, education, transport and retail, Acrom required a versatile logo design to represent their company in Melbourne which would form the cornerstone of their brand identity design.

The Acrom corporate stationery design features round corners on the business cards complementing the curves in the icon.

The overall look was created to represent a modern and fresh feeling whilst remaining strong and trustworthy in a corporate environment.

If you are in Melbourne and are interested in corporate identity or company logo design, contact Percept, we’d love to hear from you.