The Challenge

When looking for brand design specialists, Percept were discovered for this brand development project. HelloCars, Australia’s first online car dealership, has been around since 2015 and offers customers the ability to buy, sell and subscribe to automobiles via an online platform. Their latest venture, Blinker, is a software and technology company that is changing the car rental game.

Blinker uses the online subscription model to give car dealerships and OEMs the ability to adapt their offer to a younger audience in an ever-changing market. Experts in brand development, Percept were the appointed brand design agency for this exciting project.

The new brand design needed to be bold and vibrant, yet welcoming and trustworthy to attract new customers. To be successful, the brand development had to find a balance between luxury automotive brands and the fast-paced world of tech startups. Percept – brand design, defined a direction that is fresh, vibrant and always on the move.

The Solution

Brand design agency, Percept, built the new brand development around the features of a visual identity that is inspired by the intersection of the automotive industry and tech startup culture.

An abstracted ‘B’ mark is created by overlapping headlight beams; forming a fresh, modern logo design that communicates quickly and effectively in print and in motion. The bright, fresh colour palette reflects the ever-evolving online nature of automotive brands, providing pop in the digital and social spaces they live in.

The overlapping shapes in the brand design create strong graphic elements that can be easily applied across the new brand development. These recognisable elements are crucial for a cohesive, consistently well-executed visual identity across all touch points, print and digital.

If you have a brand development project that you would like to discuss, Percept would be happy to share our brand design expertise with you.