A brand identity design that's the visual blueprint for an Australian medical recruitment startup company.

CASE STUDY

The Challenge

BluePrint Medical Pty Ltd is an Australian startup company in the Medical Recruitment sector.

The three founding partners have a wealth of experience in medical recruitment and wanted to establish BluePrint Medical as a more bespoke, flexible recruitment organisation than the bigger, stuffier players in the market.

Sydney design agency, Percept, were commissioned to create a new brand identity that would position them as professional experts, while being simple and flexible enough to grow with their business.

The Solution

The new brand identity design takes the DNA of blueprints and combines it with medical cues to create a simple, crafted icon. Paired with clean, sophisticated typography, the logo speaks strongly to a medical oriented market.

With market appropriateness in mind, the icon forms the basis of a visual language that gives BluePrint Medical a distinctive and recognisable look, with a sophisticated feel.

To demonstrate the flexibility of the brand identity system, Percept created various items of collateral that  will be used by the new company. This brings the brand identity to life and explores its practical potential across various executions in both print and digital spaces.