Branding Strategy

Branding strategy and brand design for a property development company by branding design agency, Percept, in Sydney, Australia.

Case Study

Branding Strategy and Brand Design for Property Development Company

BPMC entrusted Percept – Brand Design for their branding strategy and brand design requirements.

Building Project Management Corporation (BPMC) helped Sydney architects and property developers achieve high quality construction projects. With over 30 years experience in the Sydney building and construction industry, they understand that the key to success is the effective management of people and processes.

Brand design agency, Percept, developed a branding strategy that is visually represented in the brand design. The brand design symbolises the different elements of their company, their co-ordination and how they pull a project together. Experts in branding strategy, Percept, then developed a full brand design, including stationery; business cards, letterheads and with comps with the use of a silver spot colour to position them as a premium service provider.

Next, brand design specialists, Percept, created a modern and practical website design, as part of of this branding strategy project, that clearly explained who BPMC are and what they do in the world of property development.

The website design showcases completed projects and their specialist services in property development. With a motion design introduction which is subtlety continued in animations throughout the website design, the result is something that appeals to the client as well as their potential clients.

Branding strategy comes to life as more and more elements of the brand design get pieced together. When working on the presentation folder, brand design agency, Percept, wanted the branding to sit boldly and strongly at the forefront, so it would stand out. The presentation folder itself houses a range of promotional case studies which are easy to tailor for specific tender documents and can be added to in the future.

The combined result of all elements of the brand design, now provide the business with branding strategy and branding design that appropriately represents them across all touch-points with potential clients. Since the launch of the new brand design, they have reported a higher than expected conversion rate for new business and they attribute much of that success to the branding strategy work by Percept.

If you want branding by Percept, contact us today for help with your branding strategy and brand design.