Corporate identity and company stationery suite redesign for a firm of business consultants by Percept Brand Design Sydney.

Case Study

As a consulting firm that specialises in business and technology, Daddia & Co were looking for just the right agency for brand design Sydney, to assist them with their corporate identity redesign.

They chose Sydney creative agency, Percept Brand Design, to redesign their corporate identity, beginning with a refresh of their logo design and flowing that through to their company stationery. This part of the brand design Sydney was of the highest priority for them because their company stationery suite forms the most important part of their corporate identity.

The Sydney consultants identified the need to redesign their corporate identity because their existing brand design was underachieving and did not visually represent the company’s culture.

As they are IT consultants, we strategically developed a corporate identity program with a non-tech feel. This helped communicate the ethos of their company which is that they speak the language of business outcomes rather that confusing technical jargon that some of their competitors are fluent in!

Whilst consultants generally deal in the black and white, we also felt it important to develop a colour palette that represented warmth as part of the new brand design. It indicated that when you deal with Daddia & Co you’ll get a personal approach and a true business partner relationship.

At the centre of the corporate identity, the refresh of the logo design itself also helps to back up this notion of the personal touch and the hand written feel of the logotype subliminally suggests that you will be dealing directly with the owner of the business.

Some people think that a logo design and company stationery suite are just commodities. This is a good example of how these items, when well thought through as part of an overall brand design Sydney, say a whole lot more about who a company actually is.  Rather than just being the vehicle for the contact details that are printed on them, this brand design Sydney project provides insight into the company’s personality, helping their customers to feel a better connection.

Could your corporate identity and company stationery suite do with a refresh? Contact Percept Brand Design Sydney today, we’d love to discuss your brand design project.



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