Brand Strategy / Design

Percept worked with this Sydney recruitment company on their new corporate brand strategy and design for their print communications and online presence.

Case Study

Brand Strategy / Design

Peoplebank came to Percept, looking to take a fresh approach to their company’s corporate brand strategy and design work.

It started with a concept for a strategically targeted company brochure design. As a specialist recruitment company, the aim was to show potential customers that Peoplebank are the experts at connecting people.

The design of the brochure that Percept came up with saw an exciting new graphic approach, with a dynamic, illustrative version of the icon from their existing corporate logo.

The multiple lines overlapping represent people coming together and connecting. This treatment saw the identity come to life and created the new look and feel which freshened up the company’s brand in the corporate marketplace.

The corporate brand strategy was to lead with a brochure that is clean, corporate and innovative. It uses a colour palette that is fresh and modern and the layout ensures clear communication of Peoplebank’s core messages.

The illustrated logo is continued throughout the company’s main brand communication collateral, tying everything together as a set.

This new corporate brand strategy and design for the Peoplebank sets the tone for all communication collateral to come, including corporate stationery, printed marketing material and website design for both Singapore and Australia.



Corporate Brand Strategy & Design

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