Client
Australian Government
Project

Branding

Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a truly hard working Australian Government sector.

Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image A
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image B
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image C
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image F
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image G
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image H
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image I
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image J
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image K
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image L
Case Study

Australian Branding Agency Assist Government Sector To Boost Culture

The Challenge 

Australian branding agency, Percept, was engaged by The Department of Education, Skills and Employment (DESE) to define and implement a positive working culture for a truly hard working Australian Government sector.

It was felt that their organisation’s culture did not reflect their core values and its people. Percept was asked to revamp and amplify the culture of the organisation to truly reflect the people of DESE.

The Solution 

Through the brand workshop, Australian branding agency, Percept, gained insight and perspective into the organisation and the people that drive this Australian Government sector.

DESE consists of many people from different backgrounds, positions and abilities. We captured this through the use of bold, colourful and friendly brand identity.

Each icon uses simple shapes, representing each of the values of the Australian Government sector, DESE, which are – Committed and fair, Make a difference, Look outward, Embrace resilience and Work together. 


INTERESTED?

Percept – Brand Design

Australian Branding Agency

02 9544 3200

info@percept.com.au

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