Sydney’s EA International selected Percept to redesign their company’s corporate identity.

We were to then roll out the rebrand to press ads and website design.

EA International are specialist legal recruitment consultants. They focus exclusively on the recruitment and relocation of lawyers to international law firms and corporations in over 30 locations around the globe.

Two logo designs were requested at the start of this rebranding project, one for the company itself and one for their tagline.

Once these had been decided on, colour was then applied. We recommended that they move away from the existing combination of red and blue which in our opinion, blended in with too many others in the industry.

Whilst the end result is simple, it stands out and is more recognisable than their previous corporate identity.

Since the rebrand launched, the client has reported that it connects better with their target audience and has improved the performance of their company.