Brand design and roll-out for Sydney based consultants by branding company Percept – Brand Design.
Sydney’s EA International selected branding company, Percept, to refresh their company’s brand design. The brand design project also included the roll out of the rebrand to press ads and website design.
EA International are specialist legal recruitment consultants. They focus exclusively on the recruitment and relocation of lawyers to international law firms and corporations in over 30 international locations around the globe.
Two kinds of company branding were requested at the start of this brand design project, one for the company itself and one for their tagline.
Once these had been decided on, colour was then applied. Branding company, Percept, recommended that they move away from the existing combination of red and blue which in our opinion, blended in with too many others in the industry.
Whilst the end result is a simple brand design, it stands out and is more recognisable than their previous branding.
Since the brand design launched, the client has reported that it connects better with their target audience and has improved the performance of their company.