Fun branding and communication design for a new Australian daycare centre, Educoe, with an emphasis on learning naturally.
Wanting to create branding that would give Educoe the creditability and visual presence to engage with their target audience, it was important that the new brand reflected Educoe’s point of difference, ‘education through natural play’, and be soft enough to appeal to parents whilst maintaining a refined tone that represents professionalism and high education standards.
At the centre of their branding, meet Koko the Koala – Educoe’s new mascot. Irresistibly sweet, he is iconic, adorable and absolutely Australian, making him the ideal choice to represent Educoe. Hand-drawn keyline illustrations are utilised to professionalise and modernise the logo design, whilst the organic circles placed behind key elements add colour and fun. The circle device itself, is a nod to Aboriginal artwork and also has the feel of finger painting, which of course is also quite relevant.
Throughout this contemporary branding and communication design, a friendly and sophisticated colour palette is used, setting Educoe apart from the more common primary colours that dominate the industry. Lowercase letters with bold, italic styling help to soften the brand and add an approachable and welcoming look and feel. As part of the branding, the tagline, ‘learning naturally‘ was created to position the strong education foundation with a nurturing approach to learning.