The Challenge

Brand agency, Percept, was engaged for this branding design project. It was to assess the brand architecture and bring to life the sub-brands that represented services offered by the company.

EnergyOne has a range of complex software applications for the energy wholesale market which had a disjointed brand profile. The goal for brand agency, Percept on this sub-brand logo design project was to create a suite of identities that felt like they belonged together as a set of sub-brands while also fitting with the overall EnergyOne branding design.

The Solution

While the end result is dynamic, strategic brand agency, Percept, approached the task in a methodical way. In order for each sub-category logo design to feel like it belonged a part of the overall branding design, a flat matrix system was developed as a staring point. From this flat matrix system each sub-brand logo finds its own form, representing that particular area of EnergyOne’s expertise.

Because every logo is made using this fundamental matrix system each logo looks and feels like it belongs to the over-arching branding design, while still being unique enough to represent the particular area of expertise under the mother-brand of EnergyOne.

Each sub-brand logo design has an identity of its own and this becomes very clear when they are brought to life in animation. These brand animations reflect the dynamic nature of energy itself and the industry they are in.

If you are looking for a brand agency such as Percept for help with your branding design, contact us to discuss your requirements. We are here to advise and assist you through the process.