Creating a brighter future for lighting manufacturer, Modura, with brand naming and brand design.
HW Holdings Pty Ltd are experienced lighting importers and resellers in Australia. With a vision to enter the wholesale market, they decided to design and produce their own line of modern, design-led lighting products.
A professional look and feel was desired, that was flexible enough for expansion into other product categories as they grew.
Percept developed the name Modura – a simple pairing of ‘modern’ and ‘durable’, which sums up the main attributes of their products. Brand naming that feels and sounds right for a company that produces smart, modern, high-quality products that give spaces lightness and warmth.
The new brand design is given a friendly personality with the intro of ‘Mo’, a bright spark that embodies the warm fuzzy emotions you get when the heat from Modura’s flagship product – a 2in1 heater light – hits your shoulders. The character is born from the custom geometric wordmark logo created at the centre of the brand design that gives it a distinct, modern look.
Percept developed an engaging tone of voice with some creative copywriting that matches Mo’s various moods, allowing him to express himself and deliver a variety of messages in an endearing way. This creates a playful new voice, combined with a clean design style across all touch-points to help achieve cut-through in a rather stale competitor landscape.