Brand agency, Percept, create a suite of six dynamic logos that exists in an animated state. Branding design that features sub-brand logos to reflect the nature of the industry they are in, namely a dynamic and ever changing energy market.
EnergyOne has a range of complex software applications for the energy wholesale market which had a disjointed brand profile. The goal for brand agency, Percept on this sub-brand logo design project was to create a suite of identities that felt like they belonged together as a set of sub-brands while also fitting with the overall EnergyOne branding design.
While the end result is dynamic, strategic brand agency, Percept, approached the task in a methodical way. In order for each sub-category logo design to feel like it belonged a part of the overall branding design, a flat matrix system was developed as a staring point. From this flat matrix system each sub-brand logo finds its own form, representing that particular area of EnergyOne’s expertise.
Because every logo is made using this fundamental matrix system each logo looks and feels like it belongs to the over-arching branding design, while still being unique enough to represent the particular area of expertise under the mother-brand of EnergyOne.
Each sub-brand logo design has an identity of its own and this becomes very clear when they are brought to life in animation. These brand animations reflect the dynamic nature of energy itself and the industry they are in.