The Challenge

Gremalco is one of the largest electrical sub-transmission and distribution contractors in NSW, primarily engaged in the delivery of electrical infrastructure, refurbishments and upgrades to existing infrastructure and asset re-locations. Sydney brand agency, Percept, was approached as the brand designers to refresh their brand identity and stationery design. The client appointed brand designers, Percept, as specialists in this area after identifying that their existing look was underachieving and did not visually reflect the full capabilities of the company.

The brand identity and stationery design had to adequately reflect the services offered by Gremalco whilst maintaining the personality, heritage and equity of the original branding. This is why they chose to work with expert brand designers, Percept.

The Solution

Percept Brand Design are brand designers that created a brand identity that challenges the traditional brands in the industry and ensures Gremalco stands out as a market leader in their field.

A geometric diamond was created that modernises the original key-line diamond logo they had previously been using. The new mark creates a dynamic form that reflects the forward thinking nature of the company. Multifaceted, the shape reflects the varied services offered by Gremalco. It was a fitting choice to lead the new direction in the company’s brand identity and stationery design.

Truly revolutionising the original mark with colour, the gradient is bursting with vitality and energy. The blue tones feel refined and innovative. Subtly, these tones help to convey the services provided by Gremalco, i.e. above ground – sky blue, below ground – ocean blue.

If you have a similar rebranding project, Sydney brand agency, Percept, would love the opportunity to work with you as your brand designers.