Sydney creative branding company, Percept, were the brand designers selected for the brand identity by this boutique healthcare practice in Newcastle.
The special care that is offered is embodied in the carefully crafted logo and marketing collateral, and the selection of uncoated stocks and foils for a feeling of warmth and approachability that come together to form the brand identity.
Colour, tone and flexibility was an important part of the resulting design, so that the client could take each element and incorporate it into décor and signage at the rooms of Happy Feet Podiatry in Newcastle, NSW.
The brand identity has a creative feel that continues with a kaleidoscope of people, representing the variety of clients that they can treat and assist.
This inclusive graphic exists in 3 different colours that are warm, inviting and approachable. These colours sit against a crisp and contemporary font and white background, reflecting the medicinal and professional aspect of the business.