New Brand Design
The Challenge
Inspire Education are an Australia wide vocational education company, offering online and face-to-face courses across a wide range of certificates and qualifications. The brand is well known and respected within the industry, however, the brand design and visual style was becoming outdated and irrelevant in a competitive market.
Inspire Education approached Percept Brand Design to rebrand the company and communicate their offering in an authentic and engaging way. The new brand design needed to be vibrant and a little fun, while still remaining professional, to elevate the brand and make it stand out in a rather traditional category.
The Solution
Spark! The logo design that Percept created is bold, engaging and dynamic. The original blue from the former brand is retained with an additional pop of colour to add a fresh feel. The new brand design is flexible in its application, with colour dialed up and down depending on the audience and sector.
Simple, clean and refined type creates the perfect balance between a trendy modern mark and the desired vibrant and professional feel. They now have a brand that excites and captures the interest of students, empowering them to pursue their greatest ambitions.
As part of the project, Percept Brand Design also developed a style guide, utilising the bold and dynamic look and feel. It’s the perfect tool to ensure the new brand design remains consistent in future application and continues engaging and motivating the vocational education industry.
