Logo and branding package, including corporate stationery, brochure and website design.
This logo and branding package began with the logo design which shows a variety of elements coming together before getting dropped into place. Percept thought this adequately explains the primary idea behind our client’s business and it became the key element used in of all their branding.
Interpod Offsite build repeatable bathrooms away from the building site for new developments such as unit blocks, hospitals and hotels.
Kicking off with the logo design which forms the cornerstone of their branding package. Whilst offsite bathroom building is popular in Europe, it is a relatively new idea within the industry here in Australia. As a result the strategic decision was made to ensure the branding visually referred to what their business did.
The logo and branding package was also intended to show that they were a dynamic and forward-thinking company that was at the leading edge of the industry here in Australia.
This thread was then continued through the design of their company stationery which is quite modern in feel. We felt this was important because the target audience for this product are architects and they tend to be attracted to contemporary design aesthetics.
The brochure design was the next, with the intent of appealing to the design savvy architects. We wanted to show them that rather than compromise on quality, this bathroom pod system would actually provide a better result which will save time, cost and wastage.
The last element of the logo and branding package was the development of their new website design. The purpose was similar to the brochure design, whilst allowing the user to easily access more information and lead them to a sales enquiry form.
The end result of the logo and branding package was that all items formed a cohesive identity system that effectively represents Interpod Offsite in a way that best connects with their target audience.