Percept were engaged for this rebranding and communications design project by the Elder Abuse Helpline & Resource Unit. The aim was to better represent their values and create an awareness campaign that would help intervene and prevent incidences of elder abuse.
The rebranding brief for NSW Elder Abuse Helpline & Resource Unit was to redefine their tone and style of communications design. The desired outcome was to help build awareness of the service to extend its reach.
This rebranding project needed to connect with many audiences and present an established, trusted and professional service that felt approachable, even though it’s a topic that is hard to talk about.
After conducting a brand audit and reviewing the positioning of the service, Percept devised a brand strategy that is reflective of EAHRU’s organic, warm and approachable nature.
The look and feel of the rebranding reflects the core values of the service and the execution is symbolic, contemporary and flexible. The tree represents strength, protection and growth. The colours and shapes play on the idea of connected and vibrant communities.
Following the logo design the rebranding was rolled out to a range of print, digital, outdoor and promotional communications design. Percept worked with EAHRU to create these campaigns that would effectively connect with a wide variety of audiences.
Elder Abuse is a challenging subject, and although rebranding may seem trivial, Percept feel privileged to be able to assist this community service with their communications design to make a difference that will help intervene and prevent incidences of elder abuse.