The Challenge

Sydney Bathroom Co. specialises in the renovation and installation of residential bathrooms in and around greater Sydney. They approached branding agency Percept to develop a new brand design for their company, which would highlight their professional, quality, service offering.

The Solution

Branding agency, Percept, developed a brand design that is premium, professional and corporate, with an established feel. The logo design is elegant, simple and modern, mimicking the customer experience and quality of work delivered by Sydney Bathroom Co.

The brand design features an icon that represents bathroom tiles, communicating confidence, elegance, reliability and durability. As a symbol, it is strong and recognisable in itself and is supported with a corporate and elegant serif type solution.

The brand design was then rolled out by Percept, the branding agency, to corporate stationery, a simple brand style guide, uniforms, website design, building site, showroom and vehicle signage.

Of the whole brand design project, the item that attracts the most comments is the unique business card which is housed in a custom die-cut sleeve. It is a real talking point and has certainly closed a deal or two because of its impressiveness! Customers feel comfortable entrusting their beloved bathroom renovations to a company who clearly cares a lot about presentation and place importance on the finer details which shows through in their investment in quality brand design with branding agency, Percept.