Sydney brand agency, Percept, created a fresh brand identity design for a service co-op named The Station Grocer, located on the North Coast of NSW.

Case Study

The Challenge

Based in Northern NSW, The Station Grocer is a new service co-op offering a healthier alternative to food and fresh produce. Situated in a service station environment on a high-traffic road, the location was a vital point as the client wanted to capture a ‘hipster’ feel to appeal to holiday travellers and locals alike.

The Solution

Percept created a modern, bespoke brand identity design that effectively captured the sunny and warm disposition of North Coast NSW. The colours sit effectively within the brand environment, complimenting both BP and Shell brands. A personal, organic touch was added through the handwritten typeface selected for the logo design.

A textured, chalkboard backdrop was recommended as part of the over-arching brand theme, forming a strong and recognisable visual. This brand identity was carried through to concepts for packaging and potential materials for the co-op’s interior to highlight the effectiveness of the brand in execution.

Since the launch of The Station Grocer with the new brand, the co-op has seen a large number of travellers and locals visiting daily to enjoy the warm and inviting atmosphere.