Percept Brand Design Agency Sydney created the branding and signage design for this Australian petrol company and retail chain of convenience stores.
The brief was to clearly differentiate Westside from the larger multi-national players, whilst maintaining a high level of credibility and reliability, an area where smaller independent companies often fall short.
Percept Brand Design Agency Sydney began the branding and signage design process with an industry brand audit which assessed and compared all of Westside’s competitors in Australia.
This determined the attributes a new branding and signage design would require to belong to the category, whilst highlighting the areas which the company could leverage for effective stand-out in the petroleum and retail sectors.
Concept development, design, design refinement and artwork then followed. Options were presented to the client with rationales for their consideration.
Encouraging their input into the project, the process went back and forth a few times until all stakeholders were fully satisfied with the new branding and signage design.
Finished artwork was then rolled-out and a brand style guide was created for ease of implementation.
The retail store and petrol station branding and signage design was implemented for multiple sites across Sydney and then Australia as the chain began to grow.
The brand style guide that Percept had created for these signage systems were used as instructions for the roll-out. This helped the wide variety of third party suppliers and installers to ensure a consistent brand image was achieved across numerous sites.
If you have a similar project, we would welcome your enquiry.