The Challenge

A business in its third decade, Powerwest felt that it was time to rebrand and elevate their image as a professional, market leading business. Australian branding agency, Percept, was approached to help them communicate their wealth of experience and expertise with the rebrand and roll-out to subsequent marketing communications and website design.

Established in 1981, Powerwest is a successful power solution company with many large projects across Australia, especially in the mining industry. Their core business is designing, constructing and operating remote power stations.

The Solution

To begin the rebrand, Percept created a logotype that visually represents strong connections.

Following the logo design, the rebrand was rolled-out across various print and digital touch-points including stationery, a capabilities statement and a new website design. These marketing communications feature warm photography, centred around power stations and the Australian mining industry. These images were selected to complement the rebrand, whilst visually depicting the scale of the projects in outback Australian environments, clearly projecting the true scope of Powerwest’s capabilities. Clean design elements, colour and typography compliment the rebrand and tie all elements together in a sophisticated and professional way.

The rebrand effectively elevates Powerwest’s image in the mining industry. The new brand now aptly represents them as a company that values long-standing relationships with their clients. It also gives off a feeling of confidence, positioning the company at a more appropriate level.

Powerwest have advised that since the new brand and website were launched they have actually doubled their client-base and new enquiries have also significantly increased, due they believe, to their new visual and digital presence in the market.