Sydney agency Percept create 60pg foodservice product catalogue design for Melbourne based Riviana.
After working with Riviana’s Foodservice division for many years on their packaging design and marketing communications, they approached Sydney creative agency, Percept, for their product catalogue design.
Having already developed the look and feel for the Foodservice pack designs and advertising style, Percept approached this product catalogue design project as an extension of these previous briefs. Particular attention was paid to making it easy to navigate so that their customers could quickly find and order the exact products that they were interested in.
The 60 page product catalogue design is set out into colour coded sections, which coincide with the colour-ways used in the packaging design for different product types.
Each section also features photography to represent its contents such as seafood or frozen foods. Then within those sections, products are categorised and displayed in an easy to follow table displaying all necessary information that a chef would need to consider when ordering.
The outcome is a clean, and easy-to-follow product catalogue design that helps busy professionals order their food products in an efficient manner, whilst presenting Riviana as a leader in the foodservice industry.