Sydney’s SBA Architects initially selected corporate branding specialist, Percept, to create their new website design. Once this was completed and up live, they were so impressed with the positive feedback it received, they requested that we do a print version with a similar design that would be used as their company’s marketing communication design.

The communication design featured a strong black background which allows the corporate branding and the photography of the architecture to shine.

It’s clear that the heroes of the piece are these photos of SBA’s previous projects, which inform the viewer of the calibre and style of architecture projects they can expect when working with SBA Architects who are one of Sydney’s leading design firms.

It was the intent of the communication design, that at a glance, the reader would instantly get a feel for the level of work that SBA produce and this is achieved with the combination of the communication design and corporate branding.

The corporate branding is used as part of the communication design in the early stages of a potential architect and property developer client relationship. It forms the basis of some discussion points and provides an overview of the company itself.

The graphic design style is intentionally clean and simple which appeals to their target market and it obviously is consistent with the look and feel of the website design so their marketing communication design is seamless.

Corporate branding specialist, Percept, used special finishes in the printing process to give the communication design a premium feel. An all-over matt celloglaze was selected, with a spot UV varnish which sits on top. This is used to effectively highlight the photos.

If you are an architect or property developer and are interested in marketing communication design and corporate branding, Percept is the brand agency for you. Simply contact us today to discuss the requirements of your project.