Graphic design for the performing arts. Schools Spectacular partner with Sydney creative agency, Percept for their annual theme and marketing material design.
Schools Spectacular is an iconic performing arts event that showcases students of varying ages, cultures, skills and socio-economic backgrounds; from metropolitan, rural and remote regions of NSW. From the NSW Government Advertising and Digital Communication Services Pre-qualification Scheme, Sydney graphic design agency, Percept, were selected for this design project for the second straight year. The 2018 event look and feel, as well as all marketing material design, was to be based on the year’s theme, ‘The Greatest’.
The challenge was to explore how this theme would be represented on a level that would hero the individual as well as the collective. The marketing material design showcases the diversity of talent and acts in the event and creates a unique feel for the year’s theme, whilst working within the brand framework.
To excite and inspire was the driving force behind the marketing material design for this year’s performing arts event. The silhouette of the child punching the air is featured to convey the adrenaline rush and elation of the moment when you feel ‘at your greatest’.
The graphic design for this project celebrates the individual’s moment within the collective and promotes this performing arts event as being highly entertaining for the audience. Vibrant gradients are incorporated within the ‘collective image montage’ ensuring the eye is drawn to this area. The background is a light shimmer texture that alludes to the glamour and lights of the spectacular show.
The theme was rolled out to a multitude of print and digital marketing material design executions, including the graphic design of web banners for Ticketek, A2 posters, lightbox posters, certificates, T-shirts, adverts, venue signage, flyers and the event’s programme booklet