The Challenge

Spectainer is pioneering the future of global trade by creating innovative and practical solutions to evolve the shipping and logistics sector.

Spectainer wanted a brand designer and appointed Percept for brand positioning and then proceed in a branding evolution in order to elevate their current visual identity and articulate their true offering through clearer communication design.

The Solution

Percept collaborated with Spectainer in a brand workshop that extracted all the external and internal foundations of the business and the shifts they needed to take.

With the discoveries from the brand workshop collated and refined, brand designer, Percept, articulated their brand positioning with a focus for future growth. The end result was strong, and Spectainer received a brand house that strongly articulated their offering and core beliefs.

A fluid visual identity was established that used graphic forms and shapes that evoked shipping containers expanding and retracting, the perfect system to visually reflect their product and purpose in all communication design pieces that make up their marketing mix.