The Challenge

Brand agency, Percept, was engaged by this exciting new start-up, that is revolutionising how event organisers and businesses will gather and harness data. The flagship product/service will deliver a self-contained data collection structure, and will allow the delivery of data that can be used by event operators to better align services to event-goers.

Knowing that ‘knowledge is power’, and wanting to empower their clients to ensure they enjoy a better tomorrow, the Percept brand agency was tasked with developing both the company naming and a brand identity system for this unique business.

The Solution

The brief for the Percept brand agency, was to build this start-up company a strong foundation for future growth. The brand identity needed to be iconic, memorable and easily recognisable. It was to have a distinct personality, yet be underscored with serious science.

First requirement, after understanding the business, was brand strategy and the development of a suitable name. The company naming needed to support the brand strategy which was based on: Know the next. Know deeper. Know greater. Get hindsight sooner. Tomorro was born.

The brand identity was developed with a simple graphic use of the ‘greater than’ symbol. Brand agency, Percept, felt this device lends itself nicely to the core foundations of the business – Observe, Report, Grow, Go, and has been rolled out within collateral. This can work well within motion graphics used on the website design and beyond. The colour palette selected includes contemporary, neutral shades of burnt orange with dark teal setting this company apart with an unexpected palette.

The outcome is solid company naming and brand identity that supports the business’ vision. Data is valuable. Tomorro will be greater than what came before.