Press advertising and graphic design services for Toyota Australia. DAS chose Sydney creative agency Percept to work on everything from corporate brochures to marketing material.
Toyota Australia incorporates the Toyota, Lexus and Daihatsu brands. Percept supplied creative services in the for form advertising and graphic design for these brands to help in their marketing efforts throughout the Australian market.
Through Document Administration Services (DAS), Percept were called on by many divisions within Toyota’s Sydney head office who utilised our design and creative services for Toyota’s advertising and graphic design for their marketing communications.
Internal employee communication also required Percept’s graphic design work for projects including information kits, corporate invitations and the design of staff publications.
Toyota have one of Australia’s largest advertising budgets. This is mostly spent with their preferred advertising agency in Sydney, but on occasions they have chosen to use Percept for strategic creative services for press ad campaigns.
Using Percept as a boutique creative agency on select projects freshens up their advertising whilst allowing them to get more out of their budget.
Toyota’s corporate branding guidelines always adhered to so that Percept‘s work supplements and compliments that of the larger advertising agencies, both in Australia and globally.