The Challenge

Design agency, Percept, has a strong reputation for brand identity design. This was the main reason that Western Sydney University appointed them for this brand communication design project.

Young & Resilient (Y&R) is a research institute by Western Sydney University (WSU) focusing on the wellbeing of children and young people, and how technology is affecting their opportunities in a changing world.

With research conducted on a local and global scale for both academic purposes and research for government and corporate organisations, Y&R needed a credible brand identity and brand communication design style that inspires and challenges visual norms.

It was also important that both the brand identity and brand communication design aligned with the existing WSU brand identity with the flexibility to evolve over time.

The Solution

Percept is a design agency that specialises in brand identity. We strongly believe in quality input, as it produces best results in the output. This is why any brand identity project with Percept will involve an interactive brand workshop with key stakeholders.

Following the vital discoveries that came out of the brand workshop, Percept was then able to create a visually engaging brand identity, centred around the idea of ‘opening conversations’.

Conversations are at the core of the Y&R research centre, whether it’s reaching out to young people for interviews or communicating with corporate and government bodies. This is reflected in the logo of the brand identity which consists of 2 speech bubbles tucked into the voids of the ‘Y’ and ‘Y’ letters.

Design agency, Percept, then applied the new Y&R brand identity to their brand communication design style. Specifically, two supporting documents to the UNICEF State of the World’s Children 2019 report.

These brand communications were part of a large collaborative international project with UNICEF that investigated adolescents’ and mothers’ views about food and nutrition. These findings were presented in a visually engaging way throughout all brand communication design. This included using infographics and strategic graphic design layouts to make content more accessible and readable.

If you need a design agency such as Percept for a brand identity and brand communication design project, contact us today.