Australian Defence Credit Union worked with Percept when they were rebranding to Australian Military Bank. A major part of the project was the new website design.

Case Study

The Challenge

In their transformation from a credit union to a bank, Australian Defence Credit Union engaged Percept for the entire rebranding process. Naturally the new website design was a critical part of the project as it is now their main customer engagement tool.

The task was to create a fresh website design for the newly created Australian Military Bank, that summarised who they were, had easy-to-use services, whilst remaining visually consistent with the print collateral that was designed as part of the rebranding project.

The Solution

Percept teamed up with the client for the information architecture, carefully considering functionality and end-user requirements. Once the final sitemap, content and navigation had been decided, the UX and UI were the next phase of this website design project.

The look and feel flowed seamlessly from the new brand identity and print collateral design that Percept had freshly created for Australian Military Bank. These key elements and visual cues led the design of the website, keeping in mind the clarity of information, intuitive accessibility and speed of operation.

Percept worked closely with Australian Military Bank’s preferred supplier in Brisbane for the development phase, to code and build the site.

The end result is an information-rich website design, that is full of functionality, however, it still feels light and modern, in keeping with the desired outcomes set out by the client in the website design brief as well as the rebranding project as a whole.



Rebranding & Website Design

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