Cryosite partnered with digital design agency, Percept, for their website design and EDM design. We also work with them on an ongoing basis for their social media and digital advertising campaigns.
Cryosite is a leading Australian cord blood and tissue banking company. They initially approached digital design agency, Percept, for their branding and communications strategy, which was rolled-out to their printed marketing collateral.
Naturally, the next step was to assess and refine all their digital design and communication efforts, which included the website design, EDM design and digital advertising campaigns through social media channels.
Digital design agency, Percept, applied the new design look and feel from the print collateral that was decided upon in the branding and communications strategy project. This ensured that the branding was cohesive and consistent across all platforms, including digital design.
In addition to this, digital design agency Percept, created their new website design, EDM design and digital advertising campaigns. All were based on the creative strategy we devised to best connect with their users and make the experience as seamless as possible in terms of education, sales and conversions.
The website design is comprehensive and an intuitive navigation system was of high importance.
The EDM design further bolsters the marketing cycle and keep the lines of communication open with both interested and active customers.
Social media advertising campaigns are also run on an ongoing basis. Each has a targeted audience, message and call to action. For example, an advertising campaign may be run specifically for expecting parents from a Chinese heritage in conjunction with Chinese New Year, or an incentive may be offered such as a store gift card for customers who refer a friend in order to increase brand awareness and therefore sales.