Singha Beer wanted a promotional microsite design and for it to be built in a way that made clever use of the social media campaign that is widely used and engaged with by their target demographic.

Singha worked with Stellar Concepts, a leading Sydney communications and PR agency to devise the SinghaBar concept.

Stellar then worked with Australian brand designer, Percept, for the microsite design and its development which included interaction with popular social media networks such a Twitter and Facebook so it would interact with their social media campaign.

Percept is the brand designer that created this microsite design, featuring branding and graphics influenced by Thai full moon parties as well as subtle interactive animation effects which should get the viewer in the party mood.

When working on the microsite design, Australian brand designer, Percept, also applied digital design techniques that are basic, yet effective. With the main aim to promote the branding and then connect the social media campaign with influencers, invite them to sign up and build a following for participants in the promotion.

If you are interested in promotional website or microsite design with a social media campaign, contact Australian brand designer, Percept, today. As an expert brand designer, Percept would love the opportunity to provide a proposal for your project.