Sydney bakery, Sunfield engaged Percept for their new website design. The chosen concept shows aspirational, lifestyle imagery which involved a fun photo shoot.
Sydney baked-goods manufacturer Sunfield, retail in many prominent Australian supermarkets and grocery stores, featuring products such as muffins, cakes, biscuits and doughnuts.
After Percept had successfully redesigned their label design and packaging, they asked us to come up with the creative for a new website design which would help raise awareness for their products and improve how their brand was perceived in the market.
Having already refreshed their brand identity and packaging range, we had a good feel for the brand. Following on from these projects, we’d already established a look and feel that was simple and wholesome, with a contemporary feel. Naturally, the website design continued the same aesthetic, but we were keen to capture more emotion in an effort to engage with users.
The concept we developed revolves around the joy that these baked goods bring to consumers. As children are a high proportion of those consumers, then who better to sum-up the happiness that eating Sunfield products can bring to a family home. The client was thrilled with the idea as they believed it represented the essence of their brand.
Percept created a sitemap and a storyboard for each page, then carried out a photo shoot with select local talent to help bring the idea to life. The photo shoot was an enjoyable experience for all involved and the results show in the outcome. Each page is clean in design with a feature photo which captures the feelings of joy, fun and happiness that these baked-goods bring to family homes all over Australia.