Natural, dried food packaging design for Dole Australia by packaging designers in Sydney, Percept.
When searching for packaging designers in Sydney that are experienced in food packaging design, Dole chose Percept as the agency they wanted to work with. The brief was for their dried pineapple products sold under the brand name Tropical Sunshine.
Dole are the world’s largest producer and marketer of fresh fruit and vegetables. In Percept, they found just the right packaging designers to help them create the branding for Tropical Sunshine, then develop the consumer facing image in the form of food packaging design.
The end result is fun and exciting food packaging design with real energy, giving these tasty and natural snacks an appropriate image for prospective buyers.
As their chosen packaging designers in Sydney, Percept used pops of colour help to give it that feel, but they are also balanced out with the earthy tones of brown paper and dark brown ink which help build the feelings of nature. This food packaging design project also features a weathered and rustic hand drawn style, creating true character for the product that will appear appetising on shelf.