Packaging design agency, Percept, bring out the individuality of the produce with a brand refresh for Garden Fresh.
Spiroski Foods has been trading to consumers since 1991, and part of its ongoing success is its forward-thinking approach of sourcing new product opportunities. Following the successful packaging design for their mutli-pack snack range, Wice Crackers, Percept packaging design agency, were approached again to help with their Garden Fresh olive range. The aim of the brand refresh project was to create new packaging design that would improve the connection with consumers looking for gourmet products in small independent stores.
Following a competitor review, Percept packaging design agency, developed a suite of clean packaging design for the range. The brand refresh focuses on quality and places the product front and centre.
Logo refinement naturally became part of the brand refresh process, giving the new branding sophistication and uniformity which is more appropriate for today’s savvy consumer. As part of this project, the packaging design agency, Percept, also conducted a photoshoot to capture the vivid colours, shapes and sizes of each olive type within the range.
Paired with strong colour blocking that emphasise the source of each varietal, the appetising photography visually connects on shelf when placed side-by-side for strong shelf presence and ease of distinction between the different varieties.
If you would like to discuss your brand refresh project with a creative packaging design agency, please reach out and get the conversation started.