Gold Medal Snacks is a FMCG food manufacturer based in Sydney’s west. They make a range of retail products that you may have seen in the snack food section of major supermarkets. Percept, were chosen as the Sydney creative agency to refresh their FMCG packaging design and product branding whilst leveraging existing brand equity.

The new FMCG packaging design would be implemented on-shelf across their range of products as well as their product branding, corporate stationery and website design.

The repositioning for the GMS product branding and FMCG packaging design for Prawn Crackers, Savoury Prawn Crackers, Oinks, Porky Bits and Pork Krackles was intended to give the consumer a perception of a higher quality feel from what they had previously.

The objective was to tie all products together visually to improve shelf impact and brand recognition. The product branding brief also required some link to the older FMCG packaging design to reassure the existing customer base that the product was still the same.

It was a great honour for Percept to be the product branding agency for such a long-standing, family owned and operated, Australian company. We enjoyed tackling the task of this repositioning project from brand strategy, product branding and FMCG packaging design, right through to press checks in production.

Since the launch of the new FMCG packaging design, the client has enjoyed a significant increase in retail distribution and sales figures which they credit as a direct result of the new product branding by Percept.