The Challenge

Percept is the design agency in Australia awarded the rebranding of the Mr Pisa Gelato brand.  They wanted to refresh their packaging design to better represent quality, establish a point of difference from the competition and ultimately increase sales. The rebranding and packaging design needed to represent Mr Pisa as an authentic, yet innovative gelato brand, offering premium quality dessert products.

The Solution

When evaluating the rebranding and packaging design brief, Percept developed a creative strategy that would reposition the brand to align with their desired premium brand positioning.

Our solution was to use cardboard tubs, creating an authentic and traditional feel for the brand. Product and ingredient renders were also commissioned to help to differentiate between each variety and visually represent the promise of flavour.

Mr Pisa has been making gelato in Australia since 1968. To capture this heritage Percept hand-crafted the logotype to have a vintage, nostalgic aesthetic. Bold pastel blue stripes on pack give a nod to the original cart the family used when they first started selling gelato around Sydney Harbour.

This contemporary take on a classic style provides visually striking rebranding and packaging design that is now ownable by the company whilst retaining an appetising appeal.